Today, I’ve been fortunate enough to be at an event, ISC 2009, that wraps up with Zig Ziglar being interviewed by his youngest daughter. These are my notes from the presentation.
Zig fell a while ago and has some balance and short term memory loss. He did not let this slow him down though.
Learning…he always learns and tries to learn…described his time in the car listening to other speakers.
You can get whatever you want in life as long as you spend time helping others get what they want.
When he was in school, he did not excel. He passed though. Never read a novel. He founded a center for ethical leadership.
His first job was in Fifth Grade at a grocery. His boss did not allow him to speak with any grammatical errors.
Learned you cannot make a good deal with a bad person.
He never worries. Its interest paid before its due. Always tell the truth and do the right thing and you don’t have to worry.
Funny one: “Read the Bible and newspaper every day so he knows what both sides are up to”
He and his daughter look at his recent injury and decided to write about it. Its a great way to make the most of the problem. His daughter reminded him about the things he repeated (due to the memory loss). He’s very good natured about the problem and I hope we all have the kind of support he does.
I’m going to hold more events with the Ad Club and they are open to the public. This is a description of the events and months when we’ll hold them.
The next one (date, time, place: TBA) will be about Lead Generation and how you can increase your lead gen efforts using the web – from useful web sites to ideas that will bring visitors to your site (sometimes called linkbait).
You’ll leave with examples of great online campaigns, how to use systems to manage leads, ideas for your organization, and a link to an additional training video on this site. The video walks you through some common CRM and lead management systems and provides a checklist for updating contact info when someone changes their address, position, e-mail, and more. It’ll show how these systems link with common e-mail systems so your time involved managing all this data is minimized.
If you have any special requests for this presentation, send them in!
After the next session, we’ll hold other events. These are the target months (time and location TBA)
May: Building Your E-mail Newsletter
June: Building your Social Media Profiles and How to Manage Them
August: Building and Managing Your Online Advertising
Sept: Web Site Makeover
Oct: Using Online Videos to Promote Your Company
Nov: E-Commerce for your site: how to choose a system, configure it, and manage online sales
These are hands on “how to” events and I’ll lead the attendees through the set-up of tools online. You’ll will leave knowing you have started the process and a checklist of what to do next. The sessions could be up to two hours long. Other folks will be involved and the sessions are discussions and not lectures. So come ready to participate!
If you have other ideas for topics, let me know.
