The slides and video (parts one & two) are available below.

Hope you enjoy them!

Bill

Social Media, HR and You (Part 1) from WebMedley on Vimeo.

Social Media, HR, and You (Part 2) from WebMedley on Vimeo.

Thanks to Scott Clark of BuzzMaven and the Lexington Advertising Club.

You can access the handout at:
Lead Generation Handout (PDF)

The slide show is online at:
http://www.slideshare.net/bdotson/lead-generation-on-the-web

and you can see it here:

The video is sliced into four parts and available in HD. All four parts are viewable here or at the Vimeo page.

Innovative Lead Generation on the Web – Part One

Innovative Lead Generation on the Web – Pt 1 of 4 from WebMedley on Vimeo.

Innovative Lead Generation on the Web – Part Two

Innovative Lead Generation on the Web – Pt 2 of 4 from WebMedley on Vimeo.

Innovative Lead Generation on the Web – Part Three

Innovative Lead Generation on the Web – Pt 3 of 4 from WebMedley on Vimeo.

Innovative Lead Generation on the Web – Part Four

Innovative Lead Generation on the Web – Pt 4 of 4 from WebMedley on Vimeo.

Part One: http://vimeo.com/4518096
Part Two: http://vimeo.com/4520287
Part Three: http://vimeo.com/4521943
Part Four: http://vimeo.com/4527695

The next one (date, time, place: TBA) will be about Lead Generation and how you can increase your lead gen efforts using the web – from useful web sites to ideas that will bring visitors to your site (sometimes called linkbait).

You’ll leave with examples of great online campaigns, how to use systems to manage leads, ideas for your organization, and a link to an additional training video on this site. The video walks you through some common CRM and lead management systems and provides a checklist for updating contact info when someone changes their address, position, e-mail, and more. It’ll show how these systems link with common e-mail systems so your time involved managing all this data is minimized.

If you have any special requests for this presentation, send them in!

After the next session, we’ll hold other events. These are the target months (time and location TBA)

May: Building Your E-mail Newsletter

June: Building your Social Media Profiles and How to Manage Them

August: Building and Managing Your Online Advertising

Sept: Web Site Makeover

Oct: Using Online Videos to Promote Your Company

Nov: E-Commerce for your site: how to choose a system, configure it, and manage online sales

These are hands on “how to” events and I’ll lead the attendees through the set-up of tools online. You’ll will leave knowing you have started the process and a checklist of what to do next. The sessions could be up to two hours long. Other folks will be involved and the sessions are discussions and not lectures. So come ready to participate!

If you have other ideas for topics, let me know.

The blog post is titled: Adding Your Organization to Local Directories.

Every business should be in these directories.

I get a lot of “how do I” and “What do you think of” questions from business and organizational leaders. This panel will help address many of these topics.

A few months ago, the Ad Club had another session on search engine marketing, online ads, and social media tips. Everyone thought is was great, but some people asked for a more basic explanation of all this new media.

David Caldwell, President of the Ad Club and VP Creative Services at Preston-Osborne, described the need for a series of techy events for his members.

We put together a program that hits all of the common Net topics and is designed for people who need to know what to do for their organization.

• What is Web 2.0 and how does it apply to my business?
• Search engine strategies: why they matter and how the engines can bring you new clients
• Online advertising: getting started
• Do I need a blog?
• Can I easily learn more about my clients, my company, and my competitors using these tools?
• How do I manage all this?

Scott Clark, Nick Huhn, and Jason Falls comprise our expert panel.

Take a look at the Digital Dialogue Invitation for the event (its a PDF). Bring a friend and bring questions! It’s open to everyone and will be a very relaxed environment.

http://lexingtonadclub.com/ — look for the Digital Dialogue session

A “near transcript” of the presentation can be found on the ISBO site.

There are a number of reasons to use Facebook for business.

Birthdays — people must list their birthdays in Facebook. A birthday is a great time to reach out to someone and say “Hi”

Status updates — want to know what people are doing at the moment? Lots of Facebook users fill in the “What are you doing now?” or “status” question. Sometimes these are funny — other times, they show a moment when someone may need your help. At minimum, you get a glimpse into their thinking and daily lives.

Photos — you can learn a lot about a person from his/her photos. A lot…maybe more than you want.

Groups — there are all kinds of groups on Facebook. I’m a member of the UK Basketball and Football groups. There are also business groups. You can network with others on Facebook (who’d have thunk it?!) and these groups are a great way to start.

Background checks — well, not the criminal kind. You can see someone’s history and who he/she knows by becoming a person’s “friend” on Facebook.

Integration with Outlook — There’s a neat software program called Fonebook. It compares your Outlook contacts with your Facebook friends. If it finds a match, the software copies each friend’s image and status (see above) into the appropriate Outlook contact record. I like this because my phone integrates with Outlook and grabs the picture. This prevents me from squinting at the caller ID when the phone rings.

Enjoy it. No one is too old for Facebook!

The LowCards.com Complete Credit Card Index ( http://www.lowcards.com/CreditCardIndex.aspx ) compares the current APR rates for over 1,300 credit cards that are offered in the United States. This is the first time comprehensive credit card data like this has been available in one place.

Congratulations to everyone on the team. This project involved over 5 people and it was very tricky to display all of the listings on the web in an efficient manner. Hopefully, Google/Yahoo/Live.com will love it and pick it up!

Have you looked at Google to find out if your business is listed and listed correctly? Its easy to do:

1. Go to Google Local.

2.Click Add New Listing and follow the instructions.

I suggest all businesses do this. It only takes five minutes and helps people find you.

I have not tested it yet, but I’m going to on my next trip. The system gives you a direct toll free number to a live person.