Last week, I had the opportunity to present to area universities and local employers (HR folks) on using social media. The presentation was a primer on the largest of the networks and how they can be used by employers to find candidates.
The slides and video (parts one & two) are available below.
Hope you enjoy them!
Bill
Social Media, HR and You (Part 1) from WebMedley on Vimeo.
The materials from our second Digital Dialogues series is now on the web. All of the media is accessible from this page or you can click on the links and go to the media provider’s page. Please let me know what you thought of the event so we can improve for the next one.
Thanks to Scott Clark of BuzzMaven and the Lexington Advertising Club.
You can access the handout at:
Lead Generation Handout (PDF)
The slide show is online at:
http://www.slideshare.net/bdotson/lead-generation-on-the-web
and you can see it here:
The video is sliced into four parts and available in HD. All four parts are viewable here or at the Vimeo page.
Innovative Lead Generation on the Web – Part One
Innovative Lead Generation on the Web – Pt 1 of 4 from WebMedley on Vimeo.
Innovative Lead Generation on the Web – Part Two
Innovative Lead Generation on the Web – Pt 2 of 4 from WebMedley on Vimeo.
Innovative Lead Generation on the Web – Part Three
Innovative Lead Generation on the Web – Pt 3 of 4 from WebMedley on Vimeo.
Innovative Lead Generation on the Web – Part Four
Innovative Lead Generation on the Web – Pt 4 of 4 from WebMedley on Vimeo.
Part One: http://vimeo.com/4518096
Part Two: http://vimeo.com/4520287
Part Three: http://vimeo.com/4521943
Part Four: http://vimeo.com/4527695
I’m going to hold more events with the Ad Club and they are open to the public. This is a description of the events and months when we’ll hold them.
The next one (date, time, place: TBA) will be about Lead Generation and how you can increase your lead gen efforts using the web – from useful web sites to ideas that will bring visitors to your site (sometimes called linkbait).
You’ll leave with examples of great online campaigns, how to use systems to manage leads, ideas for your organization, and a link to an additional training video on this site. The video walks you through some common CRM and lead management systems and provides a checklist for updating contact info when someone changes their address, position, e-mail, and more. It’ll show how these systems link with common e-mail systems so your time involved managing all this data is minimized.
If you have any special requests for this presentation, send them in!
After the next session, we’ll hold other events. These are the target months (time and location TBA)
May: Building Your E-mail Newsletter
June: Building your Social Media Profiles and How to Manage Them
August: Building and Managing Your Online Advertising
Sept: Web Site Makeover
Oct: Using Online Videos to Promote Your Company
Nov: E-Commerce for your site: how to choose a system, configure it, and manage online sales
These are hands on “how to” events and I’ll lead the attendees through the set-up of tools online. You’ll will leave knowing you have started the process and a checklist of what to do next. The sessions could be up to two hours long. Other folks will be involved and the sessions are discussions and not lectures. So come ready to participate!
If you have other ideas for topics, let me know.
