I’d like to thank everyone who contributed to the campaign. We raised $2750.00 out of the $3000.00 goal. This was my first experience of online fundraising. I consider it a success. Here’s what worked: Got permission from the Red Cross to use e-mail and this blog. I’m not sure if I needed it, but permission [...]
Earlier today, I went through a great exercise with a very smart someone. We talked about getting online to build a personal brand and establishing a presence online. The reason: this is where people look for you. So, if you want to be able to be discovered online you need an online presence. Here’s what [...]
While on a semi-holiday (not in the office, but working), I read a blog post by David Maister entitled Digital Marketing for Professional Firms. As usual, I enjoyed reading his post — but the comments are better. Michelle Golden wrote a great response and I must cross post and comment. Emphasis added is mine. I [...]
Do you need to be unique? Will it give you a real competitive edge? In my work with various companies, I find some companies who concentrate on unique offerings to clients. Do you really need to be unique to be successful? The answer is “No” if your definition of success does not involve being unique. [...]
Jim Logan talks about the value of branding. His post can be summed up with this quote: I bet if you paid corporate marketing personnel solely on the performance of the company, you’d have less branding campaigns and more direct response efforts – more offers with calls to action. Sadly, most marketing personnel aren’t directly [...]