One of the most common questions I get: “How do I limit who sees my Facebook posts?” The posts (status updates) can be limited by going into the Settings area. Follow these instructions to limit who sees what…

1. Mouse over Settings in the upper right after you are logged into the Facebook site
2. Click Privacy (the page will change)
3. Click Profile (the page will change)
4. Choose the drop down option in the “Wall Posts” section and click “Customize”
5. A new window appears. You can make change here and at the very bottom choose to exclude specific people or people in any of your Lists. (I suggest putting all Friends in Friend Lists so you segregate work, personal, family, etc…)
6. When finished, save the settings.

That’s it. Easy to do and very valuable….

Bill

Thanks to Scott Clark of BuzzMaven and the Lexington Advertising Club.

You can access the handout at:
Lead Generation Handout (PDF)

The slide show is online at:
http://www.slideshare.net/bdotson/lead-generation-on-the-web

and you can see it here:

The video is sliced into four parts and available in HD. All four parts are viewable here or at the Vimeo page.

Innovative Lead Generation on the Web – Part One

Innovative Lead Generation on the Web – Pt 1 of 4 from WebMedley on Vimeo.

Innovative Lead Generation on the Web – Part Two

Innovative Lead Generation on the Web – Pt 2 of 4 from WebMedley on Vimeo.

Innovative Lead Generation on the Web – Part Three

Innovative Lead Generation on the Web – Pt 3 of 4 from WebMedley on Vimeo.

Innovative Lead Generation on the Web – Part Four

Innovative Lead Generation on the Web – Pt 4 of 4 from WebMedley on Vimeo.

Part One: http://vimeo.com/4518096
Part Two: http://vimeo.com/4520287
Part Three: http://vimeo.com/4521943
Part Four: http://vimeo.com/4527695

The next one (date, time, place: TBA) will be about Lead Generation and how you can increase your lead gen efforts using the web – from useful web sites to ideas that will bring visitors to your site (sometimes called linkbait).

You’ll leave with examples of great online campaigns, how to use systems to manage leads, ideas for your organization, and a link to an additional training video on this site. The video walks you through some common CRM and lead management systems and provides a checklist for updating contact info when someone changes their address, position, e-mail, and more. It’ll show how these systems link with common e-mail systems so your time involved managing all this data is minimized.

If you have any special requests for this presentation, send them in!

After the next session, we’ll hold other events. These are the target months (time and location TBA)

May: Building Your E-mail Newsletter

June: Building your Social Media Profiles and How to Manage Them

August: Building and Managing Your Online Advertising

Sept: Web Site Makeover

Oct: Using Online Videos to Promote Your Company

Nov: E-Commerce for your site: how to choose a system, configure it, and manage online sales

These are hands on “how to” events and I’ll lead the attendees through the set-up of tools online. You’ll will leave knowing you have started the process and a checklist of what to do next. The sessions could be up to two hours long. Other folks will be involved and the sessions are discussions and not lectures. So come ready to participate!

If you have other ideas for topics, let me know.

The slides and videos (raw and unedited) are posted over on the new company site: http://tinyurl.com/kaps2009
and below…

There are lots of practical networking tips in the presentation. If you, or your organization would like me to give the presentation to your group, let me know.

–

First, the video, then the slides…

Networking Presentation from WebMedley on Vimeo.

The video – a little dark, but audio is good and it’ll match to the slides.

Event details and registration are at http://www.lexingtonadclub.com/, but here’s the basics:

It’s at the Hyatt downtown starting at 11:30. Members (pre-paid) are $20 and non-members are $35 (which is a deal considering you’ll get a “How To” for mobile campaigns).

The Ad Club needs RSVPs by Jan 16th.

Full details:

The Who, What, When, Where, and Why
of Effective Mobile Marketing

Please join us for our January Networking and Program Luncheon on Wednesday, January 21, 2009. We’ll welcome Chris Ramsdale from Air2Web, a privately held Atlanta based Mobile Marketing company. The topic will revolve around ways brands and marketers can incorporate mobile media into their existing advertising campaigns. Throughout the presentation, Chris will be discussing the technology, execution, ROI and trends within the mobile space.

Chris is an accomplished leader and engineer with 10 years experience developing mobile solutions. He currently oversees Product Management for Air2Web and his current focus is on turning Mobile Marketing into a legitimate strategy for various brands and marketers, as well as utilizing mobile to improve the customer’s bottom line in a sluggish economy.

Click here to register.

Date: Wednesday, January 21, 2009
Location: Hyatt Regency Downtown
Networking & Program Luncheon: 11:30am – 12:45pm
Validated Parking Passes Will Be Available for Hyatt Parking
Active Members (prepaid lunch): $0
Active Members and Students: $20
Potential Members: $35

Please RSVP by close of business – Friday, January 16th.

Sponsorships are still available for this event. Please email us or visit our Sponsor Page for more information.

The blog post is titled: Adding Your Organization to Local Directories.

Every business should be in these directories.

Last week, Scott Clark, Nick Huhn, Jason Falls, and I gave a 101 event for 60+ people. The event was sponsored by the Lexington Advertising Club.

I had the pleasure of moderating the three experts. They put together a great presentation and a wonderful document that’s like a Getting Started guide. Scott recorded the whole presentation and has posted it online for everyone to see.

The presentation and video are below. The Digital Dialogues Handout is here.

GoDaddy is catching a lot of crap for not being able to handle the load of orders today.

New ”.me” domains are available today. For example, you could register yourbrand.me just like yourbrand.com. The fee is about $20/yr.

You may never use it, but it will prevent others from doing so.

I use GoDaddy to register my domains. GoDaddy is one of the few “.me” official registrars. If you decide to use them, please use this link since they pay a referral fee and I would appreciate it – the $0.50 goes into a pot for pizza parties!

And there are some good domains available for all you speculators out there.

If you have any other questions about protecting your brand online, social media marketing, search engines, etc, let me know. My team of consultants rocks!

You can subscribe to my site via e-mail for more news like this: http://billdotson.com/subscribe/

There are a number of reasons to use Facebook for business.

Birthdays — people must list their birthdays in Facebook. A birthday is a great time to reach out to someone and say “Hi”

Status updates — want to know what people are doing at the moment? Lots of Facebook users fill in the “What are you doing now?” or “status” question. Sometimes these are funny — other times, they show a moment when someone may need your help. At minimum, you get a glimpse into their thinking and daily lives.

Photos — you can learn a lot about a person from his/her photos. A lot…maybe more than you want.

Groups — there are all kinds of groups on Facebook. I’m a member of the UK Basketball and Football groups. There are also business groups. You can network with others on Facebook (who’d have thunk it?!) and these groups are a great way to start.

Background checks — well, not the criminal kind. You can see someone’s history and who he/she knows by becoming a person’s “friend” on Facebook.

Integration with Outlook — There’s a neat software program called Fonebook. It compares your Outlook contacts with your Facebook friends. If it finds a match, the software copies each friend’s image and status (see above) into the appropriate Outlook contact record. I like this because my phone integrates with Outlook and grabs the picture. This prevents me from squinting at the caller ID when the phone rings.

Enjoy it. No one is too old for Facebook!