Technology Directions There are a lot of predictions about technology – especially this time of year. After reading a number of these prediction lists and thinking about them, here’s what I think we’ll see this year.

Google’s Android (mobile phone software) will get a lot of hype and developers will flock to it – generating true competition for Apple and the iPhone.

Apple gets a lot of flack because of the stringent rules and illogical way apps get approved. It’s set up that way so Apple can ensure a good experience for iPhone (and Touch) users. The only problem: Apple’s staff is drowning in the flood of new app requests and updates from developers. There are over 100,000 apps in the App Store.

Google correctly recognizes the future of the Net is a mobile one. They built Android and are now going to sell their own mobile phone. Instead of an approval process for the apps, people can build and issue their own apps – even outside the official Android marketplace.

Freeing up the market and development process will create hundreds of thousands of apps – and like many in the iTunes App Store they will be terrible. But many will not be terrible. They are freeing the market and great apps will be developed. The phrase, “There’s an app for that” will apply to phones outside the iPhone. 2010 will be the rise of Android.

Social Media integration will become a part of all application development.

We’ve witnessed the rise of social media with an incredible amount of media coverage. You may not have noticed it, but all kinds of web sites now use Facebook or Twitter logins to allow people to share their experiences of the site.

Social Media software plug-ins exist for many common programs: Outlook and web browsers being chief amongst them. You can see this in the excellent plug-in from Xobni – which allows you to see someone’s LinkedIn or Facebook profile when you click on an e-mail from him/her. This trend will continue and the original software manufacturers, like Microsoft, will begin including them in their development process.

Facebook’s Ad Management System Improves

OK – not much of a prediction here – Facebook does a good job, but it could be a lot better!

They should offer shared access to ads, better reporting from the demo and profile data, and alerts if an ad stops running.

Wireless Data Devices Prep for Gigabit Speeds

Without being too techy, the 802.11n standard for wireless was ratified recently. This means that device manufacturers will roll out more devices on this standard and begin to work towards improving the speed.

Gigabit speeds are next. Apple and other computer makers are putting gigabit network “cards” in their computers already. We would really benefit from wireless devices on gigabit speeds.

The benefits to us?

  • Streaming HD movies from any location in the house (or across the Net if your home/office bandwidth is that high!). 
  • Video conferencing from the home – in resolutions that are great.
  • Better online gaming
  • Sharing files across a network requires much less time
Turn by Turn Navigation on Mobile Phones Renders GPS Companies Like Garmin and Tom Tom into Software Companies or Bankrupt

When Google released turn by turn directions on their Android phone, the GPS device makers must have cringed. In a year, there will be no reason to buy a dedicated GPS device.

The GPS device makers have caught on. As of today, January 2, 2010, Tom Tom has the 11th highest grossing (earning) app in the iTunes App Store. Expect more of this in the future or for them to yield to Google Maps…

Web Sites and Site Management Benefit from HTML 5

HTML enters its fifth generation and allows us to begin managing media better, enables offline storage, and continues blurring the line between desktop software and web sites.

Firefox and Chrome already support it. As developers build more features in HTML 5, sites will become easier to manage and use. One of the features I’m looking forward to the most: drag and drop.

Case law will be created from lawsuits related to social media

I’m no attorney, but I do try to stay breast of the law surrounding the business I’m in. When we start working with a client, we’re inevitably asked about refining the organization’s computer and internet usage policy to address social media.

There’s a problem with social media, the law, and human nature. Sites like Facebook allow one to publish very personal information and have it connected to the organization employing the person. When John Doe goes out and drinks too many beers, takes pictures, and then posts them online he links that behavior to his employer. How far can the employer take the mandate to “represent the company properly at all times”? 2010 will be the year we find out.

Three little boys in my house turn one year older

Yes, this is guaranteed to happen….

On January 21st, the Lexington Ad Club is hosting Chris Ramsdale of Air2web to talk about mobile marketing. Chris is a friend of mine who knows more about mobile marketing than anyone I know. Air2Web handles the mobile marketing for companies like UPS, Dominos, LIfeway, Discover, Starbucks, and more

Event details and registration are at http://www.lexingtonadclub.com/, but here’s the basics:

It’s at the Hyatt downtown starting at 11:30. Members (pre-paid) are $20 and non-members are $35 (which is a deal considering you’ll get a “How To” for mobile campaigns).

The Ad Club needs RSVPs by Jan 16th.

Full details:

The Who, What, When, Where, and Why
of Effective Mobile Marketing

Please join us for our January Networking and Program Luncheon on Wednesday, January 21, 2009. We’ll welcome Chris Ramsdale from Air2Web, a privately held Atlanta based Mobile Marketing company. The topic will revolve around ways brands and marketers can incorporate mobile media into their existing advertising campaigns. Throughout the presentation, Chris will be discussing the technology, execution, ROI and trends within the mobile space.

Chris is an accomplished leader and engineer with 10 years experience developing mobile solutions. He currently oversees Product Management for Air2Web and his current focus is on turning Mobile Marketing into a legitimate strategy for various brands and marketers, as well as utilizing mobile to improve the customer’s bottom line in a sluggish economy.

Click here to register.

Date: Wednesday, January 21, 2009
Location: Hyatt Regency Downtown
Networking & Program Luncheon: 11:30am – 12:45pm
Validated Parking Passes Will Be Available for Hyatt Parking
Active Members (prepaid lunch): $0
Active Members and Students: $20
Potential Members: $35

Please RSVP by close of business – Friday, January 16th.

Sponsorships are still available for this event. Please email us or visit our Sponsor Page for more information.

FatherTime-NewYearChild What a year! I don’t know anyone who had a “ho hum” 2008. From the election to the economy, we all got a good spin.

There were new discoveries and lots of ideas. A great year in all.

The Dotson family had a few changes and great times.

Nash is following in my footsteps with his rice at a Japanese restaurant

NashRice

and golf.

NashTiger

My brother and I went to a great concert. NINScreen

The Pool at Andover was fun.

Nash-pool

My family welcomed a new addition, Parker, in July. And, since his b-day is July 1, I know I can remember it easily!

ParkerSummer

ParkerHat

We added another one in August – different kind of baby though.

(Of course there are lots of other pics – we’re considering buying stock in Seagate – but I’ll leave those for another time.)

Thanks to my wonderful wife, Jen, for making our house a home and being a great mom to the boys. She’s the queen of holiday fun – as you can see by our Halloween face painting:

JenHalloween

Thanks to everyone who helped me in 2008:

John and Bill – the credit card wizards

Russ and everyone at HEA

Julie and everyone at Ventas

John Lee, Perry Hoffman, and Tucker Oldham

Chris and the Pattco team

Nick Huhn, Scott Clark, Jason Falls

David Caldwell and Brittney Edwards of the Lexington Ad Club

Jim Host (great advice)

Scott Williams at Morgan Stanley

Nick Rice – the marketing expert, John Meyers – a great small biz attorney and consultant, Kent Howell – the sales consultant, and Chris Powell – who knows how to treat your employees (and needs to get his web site up!)

Brian and the guys at Sfenity/Apax

The WebMedley Team and all our clients across the US

Vladimir and friends at IUCN

Kirk at Cardinal Office Products

Lou Allegra and the Vistage Lexington members

Tom Nickell and the former staff at Lightworks

Sean Massey

Joanna Betlej at eAnkaDesign

Grant Friedman at ColorBurned

Bev Hagan and the Fifth-Third Hamburg team

What’s in Store for 2009?

Hard work, lots of fun, and more pictures: a christening, Seabrook, the Dominican Republic or Jamaica, the Derby Ball, a few birthdays (we’re up to 5 in the family now), golf lessons, growing our web hosting business, and remembering to enjoy life as we live it.