On Thursday, November 6th, I’m moderating an event for the Lexington Ad Club. The event is designed to help people understand the top 5 things to do or know about Web 2.0, social media, etc.

I get a lot of “how do I” and “What do you think of” questions from business and organizational leaders. This panel will help address many of these topics.

A few months ago, the Ad Club had another session on search engine marketing, online ads, and social media tips. Everyone thought is was great, but some people asked for a more basic explanation of all this new media.

David Caldwell, President of the Ad Club and VP Creative Services at Preston-Osborne, described the need for a series of techy events for his members.

We put together a program that hits all of the common Net topics and is designed for people who need to know what to do for their organization.

• What is Web 2.0 and how does it apply to my business?
• Search engine strategies: why they matter and how the engines can bring you new clients
• Online advertising: getting started
• Do I need a blog?
• Can I easily learn more about my clients, my company, and my competitors using these tools?
• How do I manage all this?

Scott Clark, Nick Huhn, and Jason Falls comprise our expert panel.

Take a look at the Digital Dialogue Invitation for the event (its a PDF). Bring a friend and bring questions! It’s open to everyone and will be a very relaxed environment.

http://lexingtonadclub.com/ — look for the Digital Dialogue session