This is key! If you read about Sales commissions on the web, it won’t be long until you run into a horror story about sales commissions gone wrong. Either sales members try to game the system, to the detriment of the company, sales people are driven to work against eachother, or moral is destroyed. The missing element in these situations is profit sharing. Everyone KNOWS what good behavior is, knows when their actions are not to the benefit of the company, or when they’re abusing a system. The key is to have a blanket incentive which discourages these behavior in a generalized form… if it’s a formula, people will find an important element to abuse – something that you can’t quantify, or which has been left out of the equation accidentally. Bottom line, if your company gives stock options, your employees will want your company to be successful.