Tweet The 2007 NWC Reader Survey is a great tool for IT Services and VARs to learn from. Often I wonder if I will have the opportunity to read an article from buyers directed at sales people. Now I have. The article details the things IT buyers wish sales reps would stop doing and at [...]
Tweet This commercial by T-Mobile is great. It reminds me about considering age in your demographic –especially for consumer services. OUCH!!!
Tweet In the past few weeks, I’ve been working on brief consulting services descriptions. When people ask what I do, I let them know. Occasionally, people would like to read about it. In order to do this easily, I decided to use Google’s Documents system. It’s integrated with my GMail account and available online anywhere, [...]
Tweet Should sales people know the ins and outs of a product? Should he/she be able to quote the dimensions, weight, features, functions, etc? The answer, as always, is “it depends”. If you have a well developed sales team, you may have hunters, farmers, and sales engineers. The sales engineers is an interesting creature. It [...]
Tweet How do you capture and make available all of the knowledge in an employee’s e-mail? What if that employee leaves? Who has access to the data? Mauro Cardarelli points out an article in CIO Insight about Robert Scoble‘s views on corporate blogging. Scoble happens to be a former Microsoft employee and one of the [...]